Verify in one click whether two websites actually link to each other. Useful for confirming partnership exchanges, footer cross-promotion, and sponsored placements.
A reciprocal link is when site A links to site B and site B links back to site A. Done modestly and editorially, reciprocal links are perfectly normal — partner companies, citation exchanges between researchers, or related-resources sections in long guides. Done in bulk through 'link exchange' schemes, they're a Google Webmaster Guidelines violation.
Paste both URLs. The tool fetches both pages and checks each one's HTML for a reference to the other domain. Results show a clear pass/fail badge for each direction — A→B and B→A — plus a combined badge confirming the reciprocal relationship.
Use it after agreeing a content swap with a partner site, when verifying that a sponsor placed your link as agreed, when auditing affiliate or partnership programmes, or when investigating a competitor's link network for legitimate cross-promotion patterns.
Modest, editorial reciprocal links are fine; large-scale 'I link to you, you link to me' schemes risk a manual penalty. Always prefer one-way editorial backlinks earned through quality content. If you do exchange links, make sure the partner site is topically relevant and the link sits in editorial context, not a footer dump.
Not in moderation. Google's guidelines penalise excessive link exchange schemes, not occasional partnership links.
It searches the HTML of each page for the other domain. JavaScript-rendered links won't be detected by a quick fetch.
Redirects can mask the destination domain. Verify manually if the result looks wrong.
Explore more backlink tools on the tool hub — or jump straight to the Backlink Checker, Backlink Maker, Website Link Count Checker.