Delhi-based freelance consultant with 7+ years of industry experience across full-stack development, performance marketing and AI integration. I design and ship digital products — websites, PWAs, mobile apps, cloud infrastructure, payment-gateway and API integrations — and pair them with SEO, paid-media and AI-driven automation that compound over time.
Most projects ship in 2–4 weeks.
Every build & ad rupee tied to an outcome.
Full credentials & code handed over.
You work with me — not an account manager.
const shani = { role: "Web Dev + Digital Marketer", city: "Delhi, India 🇮🇳", focus: ["SEO", "Ads", "AI"], loves: "clean code & smart funnels", available: true };
A bit about me
7+ years into a full-time freelance practice, I work with founders, SMEs and agencies on end-to-end digital delivery — from product architecture and cloud deployment to SEO, paid media and AI-driven automation. Over 1200+ shipped projects and 200+ satisfied clients across India, the US, the UK, the UAE and Singapore.
My engagements are built on a simple standard: honest scoping, fixed timelines, weekly written updates, and measurable outcomes tied to real business metrics — not vanity dashboards. If something won't work, I'll tell you. If something will make your business more money, I'll push for it.
Read my full story →What I Do
From first wireframe to first paying customer — I take care of the full digital stack so you can focus on running your business.
Custom websites in HTML/Tailwind, React or WordPress. Fast, mobile-first, built to rank.
Elementor, WooCommerce, custom themes & plugins. Sites you can actually edit yourself.
OpenAI / Gemini-powered chatbots for support, lead capture, WhatsApp and automation.
On-page, technical and local SEO. The real kind — with audits, fixes and content strategy.
Search, Shopping, Performance Max and Meta campaigns focused on ROAS, not vanity clicks.
Razorpay, Stripe, PayU, Cashfree. Plus custom API work between your stack and any CRM.
Emerging Tech Focus
Beyond the usual web and ads work, here are the newer capabilities I bring to projects. These are the areas where I've been investing hours into practical, production-ready delivery.
Installable, offline-ready web apps with push notifications and native-like UX. Lighthouse PWA 100.
Cross-platform React Native & Flutter apps — one codebase, Play Store and App Store ready.
Taboola, Outbrain, Mgid and RevContent campaigns — creatives, landers and Voluum tracking.
Ads-for-Search / AFD / AFS setups, pre-landers and Tier-1 traffic buying — profitably scaled.
AWS, GCP, Azure and DigitalOcean — VPCs, CI/CD, auto-scaling, CDN and managed databases.
Cloud & on-prem PBX (Asterisk, FreePBX, 3CX, Exotel) with IVR, call recording and CRM pop-ups.
Retrieval-Augmented chatbots trained on your own content — OpenAI, Gemini, Claude or open-source LLMs.
Official Cloud API setup, template approvals, bot flows, HSM campaigns and CRM integration.
n8n, Zapier and Make — connecting your CRM, forms, email, Sheets and AI into one seamless flow.
Industries Served
How I Work
A 30-minute call to map goals, audience, stakeholders and what success looks like.
A written statement of work with fixed milestones, deliverables and pricing. No surprises.
Weekly demos, shared Trello / Notion board and Loom walkthroughs — never a silent week.
Go live, train your team, and 30 days of free fixes — because quality doesn't stop at launch.
Recent Work
Fast WordPress build ranked #1 on Google Maps for "best café in city" — walk-ins tripled inside 2 months.
Shopify store build + Meta ads — ₹4.2 L revenue in first 30 days at 3.8 ROAS.
Full UI/UX + Next.js PWA with AI-assisted tutor — 10K+ student enrollments in launch quarter.
Landing page + Google Search ads + Exotel PBX — 450+ qualified leads at ₹62 CPL, routed straight to agents.
Topic-cluster SEO + GPT-4-based support chatbot — organic traffic up 380% and 62% of support tickets deflected.
Native + YouTube traffic routed to AFS pre-landers — scaled to $1.2K/day spend at 41% profit margin.
Credentials
Client Words
Founders, marketers and operators across 10+ countries — here's what working together looked like for them.
"We migrated our SaaS marketing site from a heavy Webflow setup to a custom build Shani delivered. Page speed went from 47 to 96 on mobile, and our paid-search Quality Score lifted across every campaign within three weeks. Easy 5 stars."
"Hired Shani for a WordPress + SEO retainer after two agencies underdelivered. He audited the site honestly, told us what was a waste of money, and rebuilt the parts that mattered. Organic sessions are up 3.2x in six months."
"Shani integrated three payment gateways and built our Arabic-English bilingual storefront on a tight Ramadan deadline. He worked across our timezone without complaints. Conversion lifted noticeably the week we launched."
"We needed an OpenAI-powered support bot trained on our knowledge base. Shani delivered the integration plus a clean admin panel for our team to update FAQs without touching code. Support tickets dropped roughly 40 percent in the first month."
"Local SEO turnaround for our pet-grooming business. Shani fixed our Google Business Profile, built location pages, and ran a steady review-request workflow. We rank in the Map Pack for 'dog grooming Sydney' now — bookings up roughly 60 percent."
"Brought Shani on for a full-stack rebuild of our coaching platform. Tight scoping, weekly written updates, no surprises on the invoice. He even cleaned up technical debt I forgot to mention. Will hire again for the next project."
"Shani rebuilt our website end-to-end and set up a WhatsApp chatbot for booking enquiries. Lead replies are now instant — and bookings doubled in three months. Honest, fast, no nonsense. The man delivers."
"Hired Shani for technical SEO and Core Web Vitals work. He documented every change, ran proper before/after audits, and cleared our 'Poor URLs' bucket in Search Console within a month. Zero hand-holding required."
"Shani took over a struggling Shopify store mid-season. He fixed our Meta Pixel + CAPI setup, restructured Performance Max, and our ROAS climbed from 1.6 to 3.4 in eight weeks. Calm, direct communication — no agency theatre."
"We engaged Shani to rebuild our consulting site and run paid search across South African and Kenyan markets. The site loads beautifully on mobile and our cost per qualified lead is now half of what it was with our previous agency."
Want a quick chat about your project? Email me — I usually reply within a few hours.
Quick Answers
Both. Most product builds are fixed-price with milestone billing (40 / 30 / 30). Ongoing retainers — maintenance, SEO, paid media — are monthly at a fixed rate, billed in advance.
Once the scope is agreed and the deposit is in, I kick off within 3–5 business days. For smaller sprints (landing pages, integrations, small fixes), usually the same week.
Yes. I'm happy to sign your NDA or send you a standard mutual NDA. Credentials, production data and source code are always handled through secure shared vaults (1Password, Bitwarden) — not Slack or email.
You work directly with me on strategy, architecture and delivery. For larger builds I bring in trusted specialists (designers, senior developers) under my supervision — but I remain the single point of accountability.
Every fixed-price project ships with 30 days of complimentary post-launch support for bugs and minor adjustments. After that, you can opt into a monthly care plan, or reach me ad-hoc — I'm typically same-day for emergencies.
Yes. Current and past clients span India, the US, the UK, the UAE, Singapore and Australia. I invoice in INR, USD, GBP or AED, and keep 4–6 overlap hours with Pacific, European and APAC time zones.
Whether it's a brand new website, a stuck marketing funnel, or an AI chatbot you've been meaning to launch — drop me a line. I usually reply within a few hours.