The guy behind shanimaurya.com

Professional summary

I'm Shani Maurya — a freelance full-stack developer and performance-marketing consultant with 7+ years of hands-on industry experience, 1200+ shipped projects and 200+ clients served. I help early-stage startups, D2C brands and small-to-mid businesses design, build and scale their digital presence end to end.

My practice sits at the intersection of engineering and growth. I write production-grade code, architect cloud infrastructure, integrate payment gateways and business APIs, and then layer SEO, paid media and AI-driven automation on top of that foundation so the final product doesn't just look good — it compounds in value.

Core expertise

I specialise across three tightly connected disciplines:

• Engineering — HTML, CSS, Tailwind, JavaScript, PHP, Python, MySQL, MongoDB, React, Next.js, WordPress, Shopify, and Progressive Web Apps.
• Growth — technical and on-page SEO, Google Ads, Meta Ads, native advertising (Taboola, Outbrain, Mgid), search-arbitrage funnels and conversion-rate optimisation.
• Automation & AI — custom LLM chatbots (OpenAI, Gemini, Claude), Retrieval-Augmented-Generation (RAG) over business content, WhatsApp Business API, and n8n / Zapier workflow automations.

On the infrastructure side, I handle cloud setup on AWS, Google Cloud, Azure and DigitalOcean; PBX and VoIP systems on Asterisk, 3CX and cloud-based providers; and payment-gateway integrations for Razorpay, Stripe, PayU, Cashfree, PayPal and Instamojo — including subscriptions, webhooks and GST-compliant invoicing.

How I work with clients

My process is deliberately transparent. Every engagement follows the same rhythm:

• A discovery call to map goals, constraints, stakeholders and success metrics.
• A written scope of work with fixed milestones, deliverables and pricing.
• A shared project board (Notion / Trello / ClickUp) with weekly written updates.
• Staging environments and Loom walkthroughs so approvals never depend on technical vocabulary.
• 30 days of complimentary post-launch support on every fixed-price project.

Point of view on AI

AI is the single biggest productivity shift I've seen in my career, and I spend a significant part of every week researching, shipping and refining AI-integrated solutions for real businesses — not buzzword pilots. Typical outcomes include support chatbots that deflect 50–70% of tickets, lead-qualification agents on WhatsApp, AI-assisted content pipelines for blogs and product pages, and sales-ops automations that draft and route follow-ups inside the CRM. Measurable time saved, measurable revenue recovered.

Outside the keyboard

When I'm not shipping code or optimising campaigns, I mentor early-career developers on web development and SEO, contribute occasionally to WordPress and open-source repositories, and travel through North India whenever a long weekend allows.