Project your potential Google AdSense earnings from any combination of daily pageviews, click-through rate (CTR) and cost-per-click (CPC). The calculator shows daily, weekly, monthly and yearly estimates instantly.
AdSense pays publishers each time a visitor clicks an ad. Earnings depend on three variables: daily pageviews, the percentage of visitors who click an ad (CTR, typically 0.5–4%), and the average cost-per-click ($0.10–$5+ depending on niche). Multiplying those three gives your projected daily earnings — useful for planning content investment, choosing niches and setting traffic goals.
Enter your daily pageviews, expected CTR percentage, and average CPC in dollars. The calculator multiplies them out: daily = pageviews × CTR/100 × CPC. Then it scales to weekly (×7), monthly (×30) and yearly (×365). All four numbers update instantly so you can experiment with different scenarios.
Use it before applying for AdSense to set realistic expectations, when deciding whether to monetise a site or stick with affiliate marketing, when comparing earning potential across different niches (finance and insurance pay way more per click than entertainment), or when modelling traffic growth scenarios for a content business.
Real CTRs typically run 0.5–2% for blogs and 1–4% for high-intent niches. CPCs vary wildly: $0.10 for entertainment, $1–3 for tech, $10+ for finance and legal. Use the actual RPM (revenue per 1000 pageviews) shown in your AdSense dashboard once you have a few months of data — it's more accurate than calculating CTR × CPC.
No — these are projections based on the inputs you provide. Real earnings vary by niche, traffic geography, ad-block usage, and seasonality.
AdSense reports CPC in your dashboard once you start earning. Before then, use Google Keyword Planner — the suggested bid for keywords in your niche is a rough proxy.
0.5% is typical for general-interest blogs; 2%+ is great. Excessively high CTRs can trigger AdSense invalid-click investigations, so don't optimise for clicks at the expense of user experience.
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